#AnzacBiscuitChallenge and Anzac Day Eve AFL match

Thanks to everyone who supported our Coles Anzac Biscuit Challenge in the week leading up to Anzac Day. The support of the veteran community was fantastic! Through the sale of Coles brand bakery 12 Pack cookies and biscuits, Coles donated $158,000 to Bravery Trust.

Coles has supported Bravery Trust since 2014 but Coles’ connection to the Australian Defence Force (ADF) goes back to the First World War when Coles founder GJ Coles enlisted in the Australian Imperial Force at the age of 32 to serve on the Western Front in Europe. He was shot in the knee and sadly two of his brothers were killed during the war.

Coles is a proud employer of current and former ADF members, such as Coles Assistant State Manager Rory McDonald who is currently serving in the Army Reserve.

We also partnered with Richmond Football Club to raise awareness of the work we do at the AFL Anzac Day eve match.

Army veteran Curtis McGrath OAM was chosen to represent Bravery Trust at the pre-match ceremony, lighting the cauldron and sharing his inspirational journey to three Paralympic gold medals after both legs were amputated as a result of a mine blast in Afghanistan.

Thanks to Curtis, his colleague Ryan Werts, and especially Richmond FC for the emotional tribute to those who currently serve and have recently served.