Bravery Trust are proud to partner with Coles in the lead up to Anzac Day.

Bravery Trust are delighted to announce our partnership with Coles to support service men and women in the lead up to Anzac Day.  

From today until Sunday 26 April, Coles will donate 50 cents from every pack of Coles Bakery cookies or biscuits sold in-store to Bravery Trust. Customers are also welcome to approach a Coles team member and make their own donation at checkout. 

The funds raised by Coles will assist Bravery Trust to provide urgently needed financial support to veterans who are suffering from injury or illness as a result of their service to Australia. 

Coles CEO Steven Cain said Coles was delighted to partner with Bravery Trust to support current and former members of the Australian Defence Force facing hardship.

“Coles understands it’s going to be a unique Anzac Day for many Australians this year and we wanted to do our part in remembering and supporting service men and women who are facing hardship as a result of injuries or illness from their service,” he said.

Bravery Trust CEO Belinda Wilson welcomes the support from Coles and its customers.

“We’re extremely happy to be partnering with Coles in the lead up to Anzac Day and supporting veterans that are doing it tough, especially during these uncertain times.”

“Donations from Coles and their customers this Anzac Day will ensure our veterans won’t be forgotten, especially young families.”

Coles has been a long-term partner of Bravery Trust and in 2014 pledged to raise $5 million for Bravery Trust – a commitment they achieved within three years. 

Bravery Trust would like to thank Coles and their customers for their generosity in supporting Australian Defence force members and their families, who have been injured as a result of their service and are experiencing financial hardship. 

Bravery Trust is a registered business name of the Australian Defence Force Assistance Trust, a nationally registered charity.